Marketing Emails
Designed high performing email campaigns for EsteéLauder.com, in collaboration with design, copy, and e-commerce marketing/business teams. Brainstorm sessions blend story telling with image selections to promote multiple franchises and educate the customer how to get the full benefits in a beauty regime.
As a designer, I use best practices in UX/UI to design complex marketing strategies which include: strategic layouts, sleek animations, and good hierarchy in typography.
 SMS signup email |  |  |
|---|---|---|
 Makeup & fragrance |  |  |
 Revitalizing Supreme+ moisturizer reviews |  Comped visuals using PDP only. |  Surprise GWP email |
Site Banners
Lead designer for retail digital asset delivery. Able to translate guidelines and package for multiple retailer brands.
World Sleep Day Homepage Takeover
My role included designing homepage modules and layout for World Sleep day on EsteéLauder.com. This homepage landing page featured a gift with purchase promo, skin routine and reviews. Desktop, mobile and social assets included for this campaign.
Discover Article: Met Gala 2023
Designed Met Gala 2023 discover email and article featuring Estée Lauder ambassadors: Karlie Kloss, Grace Elizabeth, Carolyn Murphy, and Imaan Hammam on EsteéLauder.com. Makeup and skincare products were highlighted for the customer to shop these beauty looks.
Web Article
