Organic & Paid Social
A mix of paid and organic feed posts across major social platforms: Instagram, Facebook, Twitter, Pinterest, and Spotify.
Below is a collection of organic social posts that show a balance of personal flair and on-brand design. Stepping up to the plate for challenges and providing creative solutions.
Paid Social
Paid Social posts across major social platforms: Instagram, Facebook, Twitter, and Pinterest.
My role was to utilize branded campaigns lockups, and use my typography skills to design paid social assets. Attention to hierarchy, image cropping, composing new key visuals with layered PSDs, messaging and CTA placement.
Instagram Stories
Social Media Stories produced with company photography and video assets. Collaborated with marketing, copywriters, and art directors to design digital campaigns for an Instagram following of 76M (as of 2024). Stories' main goal is to drive the customer to Victoria's Secret website; while staying true in creative alignment to digital campaigns.
days in lingerie
Created a series of stories featuring VS Angels for Fall Preview. Days in Lingerie empowers women to feel confident and drives them to site to discover the fall collection.
