Instagram Stories
Social Media Stories produced with company photography and video assets. Collaborated with marketing, copywriters, and art directors to design digital campaigns for an Instagram following of 76M (as of 2024). Stories' main goal is to drive the customer to Victoria's Secret website; while staying true in creative alignment to digital campaigns.
days in lingerie campaign
Created a series of stories featuring VS Angels for Fall Preview. Days in Lingerie empowers women to feel confident and drives them to site to discover the fall collection.
VS BEAUTY: BOMBSHELL LAUNCH PARTY
Designed GIPHY for Victoria's Secret Beauty Bombshell Launch party. Social stories included a countdown with tune in information for a live event. VS Beauty used GIPHY throughout their stories.
Swipe, Patterning, and Concept
Designed a holiday-themed Instagram stories deck for Victoria's Secret angels. Gathered creative swipe from model social media accounts, patterning for holiday design elements, and designed multiple story concepts. The objective was to create deck models could gather inspiration from, and provide exclusive user-generated content for Victoria's Secret social media.
