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Social Media Campaigns

In collaboration with art directors, marketing, and copywriters; I designed social media campaigns for Victoria's Secret Lingerie, VS Swim, and Victoria Sport to elevate the brand. Striving to provide visual solutions, sleek animations, and aid storytelling that bring ideas to life.

VS SPORT SEAMLESS COLLECTION

Designed and concepted "That Seamless Life" campaign to promote a new collection for VS Sport. 

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Challenge

Create a social media campaign for the new Seamless Collection for VS Sport. Highlight tech features and collaborate with team to promote a lifestyle that encourages customers to join the athletic movement #THATSEAMLESSLIFE.

stories and feed carousel

Facebook cover

pinterest pins

THE NEW NEUTRALS

The New Neutrals campaign featured the Sexy Illusions collection. A celebration of diversity of women and lingerie that compliments them. 

Challenge

Create a social media campaign for the New Neutrals Collection for Victoria's Secret Lingerie. Help customer navigate through product collections with an emphasis in the bra category. Launch a new chapter for the brand with size inclusivity and excitement to explore the extended bra collection.

pinterest pins

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social story

BODY BY VICTORIA:
SEE YOURSELF CAMPAIGN

Body by Victoria bras celebrates its 20th anniversary. The "See Yourself" campaign shot by Helena Christensen, shows the women behind VS throughout the years. 

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Challenge

Create a social media campaign for the 20th anniversary of Body by Victoria for Victoria's Secret Lingerie. Leverage the "See Yourself" campaign to showcase VS models, emphasizing diversity as an opportunity for customers to see themselves represented.

pinterest

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BBV-PIN-8.jpg
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social stories

2020 pandemic Cultural Shift:
Social Content

Victoria's Secret's organic social media team focused on creating lifestyle content and strengthening the VS customer community. Social media became the main source of communication for the brand, with content encouraging positivity and social distancing activities.

Challenge

For the 2020 Global Quarantine,  take part in rebranding Victoria's Secret on social channels to adapt to the cultural shift and maintain customer loyalty.

feed posts

see-yourself-proud.gif
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social-distancing.gif

social stories

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ig tv / reels

VS ANGEL HOLIDAY CONTENT

Designed a holiday-themed Instagram stories deck for Victoria's Secret angels. The objective was to create deck models could gather inspiration from, and provide exclusive user-generated content for VS social media.

Challenge

Create "Angel Generated Content" for the holidays to expand on story telling for the holidays, and highlight product that drives customers to site.

social story concepts

published angel generated content

© 2023 by Sasha Blake. Proudly created with Wix.com

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